We have embarked on this project to raise awareness in the Wessex region of the value of blogs as a marketing tool.
Whether you are one of the 9 involved in this project, or someone else looking for blog advice, you need to be clear about why you are blogging. It can be a time consuming activity and requires commitment over a period of time.
To make your blog an effective marketing tool you need to remember the following;
1. Do not rely on your blog as your only form of marketing. To have one form of marketing is never effective. Make sure your blog complements the rest of your marketing and is part of a planned approach to marketing.
2. Know your audience. You need to know what interests your target audience and how to get their attention AND get them coming back for more.
3. Have a focus for your blog. You are far more likely to get word-of-mouth promotion for your blog if the focus is clear. Visitors that find it of interest will know who else would be interested and be able to tell people what your blog is about!
4. Take a look at other business blogs. Find ones that you like and try to replicate the features and/or style. You don’t need to reinvent the wheel.
5. Set targets that can be measured. You need to know if the blog delivers or not. If after a while, it does not deliver then it may not be an effective marketing tool for you.
You are doing this for business reasons - but you can still enjoy it!!
Have fun
Wayne